The UX of Deception: Unpacking the Psychology Behind Lenskart’s BOGO Illusion

When a deal looks too good to resist, is it genuinely saving you money, or is the interface influencing how you perceive value? The Illusion of a Great Deal We have all experienced that little rush of excitement when we discover an irresistible offer. A product originally priced at ₹4,000 is suddenly available for ₹2,000. Better still, the website promises a Buy One, Get One Free deal. Two pairs of glasses for what feels like the price of one. It sounds like a win. You add your frames to the cart, explore a few lens options, enter your prescription details, and proceed to checkout. Somewhere along the way, the final amount starts looking different from what you expected. Perhaps there is an additional charge, a membership offer, or a premium lens upgrade that seems difficult to refuse. You pause. Was this really the bargain you thought it was? This is where an ordinary shopping experience becomes an interesting UX case study. Lenskart, one of India's prominent eyewear retailers, p...